Challenges

Limited Resources: As a small startup, they had limited marketing and sales budgets to attract students and enterprise customers.

• Lack of Brand Awareness: They struggled to gain recognition in a crowded educationtech market.

• Global Expansion: Edversity had ambitions to expand beyond their home country but lacked the network and resources to make this move.

Strategy

Developed messaging and engaging content to build trust with students, educators, and enterprise clients.

• Sales and Lead Generation:

B2C Expansion: Launched targeted digital marketing campaigns to attract students and young professionals, focusing on high-demand regions.

• B2B Partnerships: Secured partnerships with companies and institutions to integrate courses into training programs.

• Grew the team from 5 to 17 employees to support rapid growth.

• User Base Growth & Engagement: Created a referral program to incentivize students to bring in new learners.

• implemented a community-building initiative for student interaction with mentors, enhancing retention.

Results

Results Achieved in 18 Months:

• Team Expansion: Grew from 5 to 17 employees, managing global operations across 4 countries.

• International Presence: Established offices in UAE, Egypt, and India, capturing significant market share in each region.

• User Base Growth: Achieved a 10x increase in student base, with many new users from international markets through regionalized marketing.

• Revenue Growth: Substantial revenue increase from the expanded user base and partnerships, enabling reinvestment in development and expansion.

• Strategic Partnerships: Secured partnerships with 5 major companies and institutions, integrating Edversity’s platform into training programs and curricula.