Challenges

The marketing agency had a strong offering but struggled to penetrate the highly competitive market of large enterprises in Saudi Arabia. They needed to win highprofile clients to enhance their brand credibility and expand their footprint within the region. Despite having a solid track record with small and medium- sized businesses, they lacked access to decisionmakers in larger organizations.

Strategy

Market Research & Targeting: Conducted in-depth research to identify key stakeholders in Saudi companies, focusing on sectors like retail, real estate, finance, and hospitality.

Tailored Outreach Campaigns: Developed personalized outreach via email, LinkedIn, and phone to engage decision-makers, emphasizing our expertise in digital marketing and ROI.

Leveraging Testimonials & Case Studies: Showcased successful case studies from smaller clients, adapting them for larger enterprises, and used testimonials for credibility.

Building Relationships: Focused on relationshipbuilding with influencers, attending industry events and using referrals for introductions.

Results

Within a six-month period, our efforts produced the following results for Outgrow Media:

• New Client Acquisition: Secured 5 highvalue clients aligned with their target market and ICP.

• Expanded Market Reach: Accessed new markets, especially in technology and healthcare, fostering long-term relationships.

• Higher Conversion Rates: Enhanced conversion rates through targeted strategies.

• Increased Revenue: Achieved a 30% increase in revenue from newly acquired clients.

• Improved Sales Process: Streamlined sales processes for greater efficiency