Project management Solutions
Company

Challenges:

The company had strong products but lacked a structured sales and lead generation process. Their pipeline was inconsistent, and they struggled to build relationships with large enterprises.

Strategy:

• Developed a sales playbook, including objection-handling scripts and discovery questions, to streamline the sales process.

• Created a cold outreach email campaign focused on key pain points in cybersecurity for enterprises.

• Introduced a multi-channel lead generation strategy, combining paid ads, webinars, and industry partnerships to generate leads.

• Leveraged CRM to improve lead tracking and follow-up processes.

Results

•Generated a 50% increase in qualified leads within 4 months.

• Closed deals with two Fortune 500 companies.

• 30% improvement in follow-up and conversion rates due to better lead management.