Challenges

The SaaS provider, specializing in cloud- based solutions, struggled with a low conversion rate from inbound leads and wanted to improve their overall lead quality. Despite having a steady influx of visitors to their website, only a small percentage were converting into sales- qualified leads (SQLs).

Challenges

•Conducted a comprehensive audit of their inbound marketing funnel to identify where leads were dropping off.

• Introduced a lead scoring system based on engagement and behavioral data to ensure only the most qualified leads were passed to the sales team.

• Developed a targeted LinkedIn outreach campaign to identify and engage decision-makers in key industries.

• Implemented personalized email sequences using automation to nurture cold leads.

Challenges

increase in Sales Qualified Leads (SQLs)

•Achieved a 35% increase in SQLs within 3 months. Conversion Rate Improvement

•Attained a 20% higher conversion rate from SQL to closed deals. Sales Cycle Reduction

•Shortened the sales cycle by 15%