Challenges

The IT solutions provider for healthcare was struggling to penetrate a competitive market. They had difficulty reaching decision-makers in hospitals and clinics and wanted to improve brand visibility and lead acquisition.

Strategy

•Designed a content marketing strategy that positioned the company as a thought leader in healthcare technology, focusing on case studies, white papers, and webinars.

• Implemented an accountbased marketing (ABM) approach, targeting specific healthcare institutions and customizing the outreach for each.

• Used social media ads to raise awareness, particularly on LinkedIn and Facebook, where healthcare professionals were active.

• Provided sales team training on how to leverage the new content for engaging potential leads.

Results

•Increased lead volume by 40% within 6 months.

• Secured meetings with key decision- makers in 5 of the top 10 target healthcare institutions.

•25% increase in closed deals.